Do you have a new marketing campaign with a ton of copy you need to choose a font for? Choosing the right font is a quick step you don’t want to miss, as it will help your readers stay with you. A great place to start is to select either a SERIF or a SANS SERIF font.

Let’s say you have a printed newsletter you are working on with a large amount of copy. Generally speaking, a serif font will be a better choice for you. The ‘serifs’ give your reader’s eye the visual anchors needed to ‘hang on’ to the letter forms when reading a printed page with a ton of copy.

Sans serif fonts on the other hand do not have serifs. They are a better choice for large amounts of online text, as well as any areas where smaller font sizes are needed (printed or online). It turns out that those same serifs that were great on a printed page are not so great on a glowing screen.

Check out our handy chart below. You can easily copy to your desktop for future reference. Do you have a graphic design question for us? Just ‘ASK US’! It’s super easy with the handy form located just to the right on your screen. We look forward to hearing from you.

White Dog Design is an award winning Graphic Design and Communication Design studio located in St. Petersburg Florida.